How to Rank Higher on Google: 15 Easy Steps to Follow in 2024

Google’s own Search Engine Optimization Starter Guide is a good resource to start with. Stray too far from these suggestions and you may find that your high rankings will be short-lived. Understanding and improving your Google ranking as per Google’s SEO guidelines is crucial for enhancing website visibility and performance in Google search results. Local SEO citations are another way to improve your company’s online visibility. Citations refer to any online mentions of your NAP data—business name, address, and phone number. For example, I have some screenshots I’ve accumulated of cool websites and features and was looking for a keyword to target with it.

Steps To Boost Your Site’s Crawlability And Indexability

For example, suppose we set our guide to building a content marketing strategy as the target page. In that case, there are 13 potential internal link opportunities. Internal links are links from one page on your website to another.

But what’s not as well known is that you can get your SEO ranking improved if people share links to your website on social media. Outbound links from other websites to your page will help improve your SEO ranking too. Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. The top result on Google has a higher chance of getting a click than any other.

Step #9: Track and Monitor Your Results

If you want just one tool to get started, then Semrush should be your first choice. Link Whisper is a useful WordPress SEO plugin designed to speed up the internal linking process in order to rank better in the SERPs. Every SEO wants to find keywords that are easy to rank for and KeywordChef helps to identify keyword opportunities where you can rank fast. Moreover, the credit-based system means you only ever pay for what you need, when you need it, avoiding the need to pay a recurring monthly fee. Ahrefs is a very useful tool because it comes with a complete SEO toolkit. This gives you the average ranking for all the keywords you’ve used in your campaign.

GMB rank checker tools help users monitor keyword rankings and optimize their GMB profiles. Backlinks, or inbound links, are links to your pages from external sites. Having some backlinks is good, but having backlinks from pages with high domain authority is better. SEO Anomaly Google already considers these sites trustworthy, or high-quality and useful content, so the search engine rewards content these sites link to.

• When adding the links, use relevant anchor text to give Google and users a hint on what the target page is about.
• Verifying your business is one of the most important things you can do to amplify your Google business profile and boost your search engine ranking.
• Tools like Ahrefs or SEMrush can provide a keyword difficulty score, which estimates how hard it will be to rank for a particular keyword.
• If you click on one of the pages, you can see all of the keywords that page already ranks for.
• A URL change also means that your site will have to be re-indexed or crawled by Google.

But if you look at these posts, most of them include a template or links to templates. You can see that it explains how to check a site’s backlinks with Ahrefs and offers searchers a free trial. You need to align your page with search intent to stand the best chance at ranking.

Outbound links to resources from 2009 are irrelevant and won’t be as effective for your SEO ranking. We also recommend coupling your infographic with at least 2,000 words of high-quality content. That’s because Google won’t index the text on the infographic itself, so writing long-form content will give you extra ranking power. And businesses are responding, with many of them using video as a marketing tool, continuing a steady trend. Headings are another way to help improve the user experience on your website. High quality and relevant content will increase the chances of your website being bookmarked by visitors.

This enables you to quickly and easily identify the keywords to which you can adapt the rest of your website text. It’s important to gear your text towards the needs of your readers and potential customers, offer useful information, purchasing advice or whatever fits your website. So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start. As you develop your keyword strategy, you’ll want to do a fair amount of research. Tools like Google’s Keyword Planner are a great way to identify relevant keywords with good search volume. It can be a complicated puzzle, but it’s one you’ll need to solve to make the most of your keyword strategy.

Reach out to websites in your industry and ask if they’d be willing to link to your content. Be sure to personalize your outreach and explain why your content would be valuable to their audience. Infographics are a visually appealing way to present complex information or data.